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Roy Kafri

The low of vinyl sales is definitely overcome with even more positive figures. According to Amazon UK, sales increased by 100% in 2013 and even by 745% compared to 2008. In 2023, 49.6 million vinyl albums were sold, which is a growth of almost 300% in the last eight years.

The global market for vinyl records is expected to reach 2.4 billion US dollars by 2030. So it's no wonder that video artists are starting to bring the medium to life, either literally or figuratively. In Roy Kafri's video clip, well-known covers become protagonists, moving their lips to lyrics that don't want to be lyrics. The Smith, Bowie, Gainsbourg, Prince, Madonna, Jackson and many more wake up from the usual static and sing along. Wittily implemented!